Wall Street Journal Brand Campaign

At the beginning of this year, the WSJ not only changed the size of the paper (in th US), but also implemented a distinctive brand campaign. The main idea: attract younger audiences and promote both the online and print version of WSJ.

Here are some intersting sites part of it:



http://tbc.us/clients/wsjgallery/wsjppt/vid/
http://www.journey.wsj.com/